YouTube is the second largest search engine in the world, with over 2 billion logged-in monthly users. As such, optimizing your YouTube content is crucial for visibility and growth. This process is known as YouTube SEO (Search Engine Optimization).
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Understanding YouTube’s Algorithm
YouTube’s algorithm is designed to provide users with relevant content and keep them on the platform as long as possible. It considers factors like:
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Relevance: How well the title, description, and content match the user’s query.
Engagement: The number of likes, comments, shares, and subscribes after watching.
Watch Time: The amount of time users spend watching a video.
Keyword Research
Just like traditional SEO, keyword research is vital. Use tools like Google Trends, YouTube’s Se